Great things happen with a great team. We’re proud to announce our seed fundraising of 7CR from esteemed investors such as Info Edge Ventures , Anicut Capital (Through their Angel fund arm) , Huddle Ventures . And other prolific angel investors including Ankur Agarwal , Co-founder, Dunzo , Dhruv Toshniwal , CEO & Founder, The Pant Project , and Kartik Mandaville , CEO, Springworks amongst others. Our vision to enable meaningful gifting for global corporations has taken flight. Onwards and upwards.

Human nature hasn't changed in eons. As a result, the fundamentals of any relationship have remained constant throughout history. It's largely give-take-reciprocate.

This cycle leads to relationships that last for years, as they should. A small token here and there, a meaningful gift sent to surprise them—it all adds up.

Meaningful, personalized, and relatable gifts have bridged people and companies. No matter how small or how large - when done with the right intent, gifts have the power to turn emotions into something tangible for the receiver.

Sameer Wahie, Founder & CEO, believes that engagement driven through physical sends/swag will be reimagined in 2023 and will become a critical part of all engagement initiatives across customers and employees to build authentic connections.

The start of something extraordinary:

Whether it's welcoming a new employee into the family, recognizing top-tier employees for their contributions, giving tokens of appreciation to clients/vendors, and many more such use cases, swag boxes are the glue that enables relationships to grow and thrive

The journey we're on:

"The secret of change is to focus all your energy not on fighting the old but on building the new." Socrates, Philosopher

Founded in March 2021 by Sameer and Sneh, Ex-Uber, as they realised the potential and growing scale of swag in the Indian market and the inefficiency of the entire process of ordering swag or gifts.

Being a swag partner for brands like LinkedIn, Coursera, Amazon, Pidilite, Chargebee, and others for their employees and customers brings us great joy because we know we made a difference and brought a smile to their faces.

Our corporate clients loved the customized Swageazy swag management platform we built! It offers the perfect solution to curate, order, and ship custom-made swag packs globally for any purpose—new employee hiring, onboarding, recognition, milestone celebrations, and special events.

A simple solution to a problem that has plagued the industry for a while now.

What lies ahead:

When we set out to raise capital, we looked for growth partners, advisors, and mentors who loved what we'd built so far and wanted to partner with us to capture the big opportunities ahead of us.

In our endeavor to full-throttle our mission, we are proud to announce that we've raised 7CR from notable investors such as Info Edge Ventures, Huddle Ventures & Anicut Capital. This investment will be used strategically to acquire talent and bolster product development as well as technology, with a vision to further expand its customer portfolio.

In our journey as a bootstrapped organization, we've always worked towards the highest intended impact of our actions and meaningful change for everyone, which meant running the business frugally and thoughtfully.

It makes us turn back our clocks as we pack our first swag box for Coursera on 9th March 2021.

Raising money attests to the fact that we're doing something right, and what we do with the money will make a difference in hundreds of more lives.

Our goal is to bring the efficiency and scale of the digital era to the age-old channel of offline gifting. It will integrate with current marketing, sales, and HR management applications and enable users to automate gifting based on milestones. We also intend to use data to estimate the return on investment for these gifting initiatives.

How we envision the future:

We're excited to have this opportunity to be in this segment and scale what we're building to reach as broad an audience as possible.

This seed funding round is crucial because the global gifting market is projected to increase from $258 billion in 2022 to $312 billion in 2025 and the funding will help us develop our product and fuel our expansion across Indian and International markets.

To everyone who's played a part in making this journey one to cherish, and the future exciting for you and us

And we can't do it without you.

Skyward.