The Hottest Guide to Corporate Swag for Summer 2024

Summer’s here and plans are taking shape. Vacations with family, travel plans with friends or lazy days in a local resort make the perfect opportunity to gift summer-themed corporate swag!

Summer swag is a must if you are looking to market your company to a wider audience. Making them seasonally relevant allows customers and employees to use them often during summer activities to make sure people notice this branding exercise without fail.

Corporate swag can be a vital tool in reaching out to newer audiences, be it summer or winter. It allows you to promote your brand to the recipient as well as make others curious about you. This allows you to increase engagement and raise awareness for your brand.

Don’t miss this golden opportunity to market yourself better during these summer months. With events like music festivals, staycations and food fairs coming up all over the country, we discuss the best corporate swag ideas for the summer. We also discuss certain strategies and benefits of curating dedicated swag for the summer.

Let’s get it started in here then shall we?

What is Corporate Swag?

Corporate swag is simply branding promotional material gifted to clients and employees. They are branded with the company logo or tagline, making them instantly recognizable when used in public.

Corporate swag helps develop a sense of loyalty among customers and employees alike. It helps you engage with them and remind them constantly of your company and its benefits.

Corporate swag plays a crucial role in the marketing strategies of your company. It allows you to market your company to newer audiences that are otherwise difficult to reach. Gifting unique items can also pique public interest and help increase your brand awareness.

The most common items gifted as corporate swag include branded clothes and bags, office supplies and stationery and branded gadgets like Bluetooth speakers and USB drives amongst others.

Corporate swag choices can vary depending on the season you are gifting them in. This allows you to gift items of value that have practical applications during that specific time of the year. As a result, those receiving the gift enjoy the benefits and constantly engage with your brand at some level.

Benefits of Corporate Swag for Summer

Corporate swag for summer must be considered if you want to increase the effectiveness of employee wellness initiatives. Here are some of the potential benefits that you can reap as a result of this strategy. 

Brand Recognition

Many employees take vacations during the summer months to spend time with their loved ones. Gifting them corporate swag appropriate for the summer lets to reach out to new audiences, both domestically and internationally.

Imagine roaming the streets looking for a cute souvenir to remember your trip. Suddenly, a gentleman approaches you, enquiring about the company whose logo is embroidered on your tote bag. Discussing a few details, he then leaves you with his business card and schedules a meeting to get in touch to discuss potential opportunities.

It might seem random at first, but corporate swag unlocks brand recognition like never before. It gives you exposure to new audiences who might not even know of your services until then.

Customer and Employee Engagement

We love gifts, irrespective of where they come from. Getting rewarded by a company for being a valued customer or great employee can make them feel good. It can make them feel respected and valued, making them more inclined to further their relationship with you.

It also plays a great role in building loyalty and boosting morale in the workplace. Employees receiving gifts that they can use daily can help organizations have positive ROIs upwards of 80%. This can help shape a motivated workforce and good work culture, which can have a tremendous impact on the growth of the organization.

Cost-Effectiveness

Corporate swag can be purchased in bulk for all or most parts of the organization. This can help you save a considerable amount of the budget, allowing you to invest in high-quality products that offer you better quality and value in the long run.

As a result, those receiving summer swag can enjoy the benefits of these promotional products for longer. It allows them to engage with your brand as a result, allowing you to build a subconscious rapport with them in the process. It also reiterates that your heart is in the right place by gifting quality products that are thoughtful and practical. 

Key Considerations When Choosing Summer Swag

Choosing summer swag can get confusing considering just how many products are out there. Here are a few things that you must keep in mind to make sure the corporate swag you give out this summer adds value to your employees and customers.

Relevance and Usefulness

Giving a good gift involves some thought and effort. The gift needs to be relevant to your employee's wants or needs and must also be something that can be used effectively during the summer. 

It is an added benefit if your choice of gift is trending in the market. It will see more people taking a liking to your present and make it a more impactful one at the day.

Quality and Brand Alignment

Make sure to invest in high-quality products that are long-lasting and durable. This allows giftees to enjoy the benefits of these products for a longer period of time. As a result, they are constantly and subtly reminded of your brand as days go by.

It also helps establish trust that the products truly represent your brand from a quality point of view. This can do wonders for your audience engagement and customer retention in the long run.

Differentiation and Innovation

If you want your corporate swag to stand out this summer, then it is crucial for you to be different. It could mean getting creative with branding and logo placements or investing in new products such as tech gadgets that are yet to be adopted by the general public.

This will definitely earn you favor in the eyes of those being gifted, as they get early access to certain items that may be difficult to get otherwise.

Eco-Friendliness

As we move towards a sustainable future, it is important to align gifting practices towards eco-friendly means. This makes customers and staff feel like your heart is in the right place and you also bear a sense of responsibility towards saving the planet. 

The most popular examples of eco-friendly swag include tote bags made of recycled jute, eco-friendly notebooks made of recycled paper and travel kits made of eco-friendly bamboo.

Tips for Effective Engagement and Distribution

If you want to maximize the impact your summer swag has on your business, here are a few strategies that will help you improve your engagement.

Interactive giveaways and contests

Organize contests amongst your employees before the summer sets in. This can be shows like talent hunts or treasure islands where you can get colleagues to interact and collaborate. Offer newly curated corporate swag designed to make life easier during the summer months. 

You could also distribute this swag amongst clients to create a sense of excitement for the months ahead. This will surely get them talking about your brand which will help take things to the next level and develop your professional association with them.

Tradeshows and Festivals

Summer is often when multiple festivals and tradeshows occur across the country. Make sure that you have branded merch and other corporate swag that is appropriate for the climatic conditions of your location.

Handing out free summer swag to people visiting your booth or forming partnerships with other brands helps increase engagement with newer audiences while making them curious to know about what you offer as a brand.

Combining swag with digital marketing efforts

Leverage your social media presence with swag designed for the summer. Announce virtual giveaways while encouraging your audiences to engage with your online accounts. It could be as simple as what they think of your brand or participating in simple steps to increase your reach. This will help you access new audiences and increase brand awareness in general.

Conclusion

Summer is here and there’s no better way to beat the heat than to hand out corporate swag and other goodies to your employees and customers. To have the most impact, make sure to follow the tips and strategies mentioned above to maximize its impact and improve engagement within your organization as well as your clients.

If you need help with curating the perfect summer swag pack, then look no further than Swageazy. We offer personalized services that allow you to make your own unique summer packs from our extensive catalog.

Sign up today and begin your journey of rethinking corporate gifting in the summer!